What Is a Customer Success Manager? Role and Responsibilities
A Customer Success Manager (CSM) ensures customers achieve lasting value from a product or service after purchase. Unlike reactive support roles, CSMs work proactively—focusing on adoption, retention, and long-term success rather than firefighting issues. Key Takeaways A Customer Success Manager drives long-term customer outcomes, not just short-term satisfaction The role is proactive, focused on preventing problems before they lead to...